At Braer Studio our floral work goes beyond aesthetics—it's about storytelling, emotion, and connecting with people in a way that reflects the essence of each brand. Here’s how we approach crafting immersive brand events through thoughtful floral design.

The Power of Floral Design in Brand Storytelling

Flowers have a unique ability to evoke emotion and connect people with nature. At Braer, we see floral design as a way to visually express a brand’s identity and values. Whether for a retail launch or brand activation, our goal is always to create an environment that feels intentional and reflective of the brand’s core message. Our designs invite guests to engage with the space, offering a moment of stillness, intrigue and connection amidst the activity of an event.

 Flowers for St Agni, launch of range 2023 in Byron Bay

How Braer Collaborates with Brands to Build a Vision

Our process begins with understanding. We take the time to listen to each brand's goals, values, and vision for the event. From there, we collaborate closely to bring that vision to life through florals. Whether it's a minimal, refined aesthetic or something more bold, we tailor every design to align with the brand’s identity.

Our commitment to sourcing sustainably is another key part of our process. We use locally-grown, seasonal flowers wherever possible, ensuring that our designs not only reflect the beauty of nature but also support local growers. By keeping our supply chain small, we’re able to create unique, thoughtful installations that are rooted in both the brand and the landscape.

 Installations for Hassell Studio Architects annual client dinner, Brisbane 2024

Braer’s Approach to Immersive Floral Installations

At Braer, we believe that less is often more when it comes to floral installations. Rather than overwhelming a space, we focus on creating designs that complement the environment and elevate the overall experience. We work with organic textures and natural forms, ensuring that every installation feels like an extension of the space rather than an addition.

For brand events, we aim to create installations that engage the senses and invite interaction.

Louie Bloom brand launch in private residence Byron Bay 2024. Wild grasses, cactus and black grapes to build a scene inspired by Pantelleria landscape from @lillie_thompson ‘s photos @ngvmelbourne design week 2024. 

Brand Collaborations

We've had the pleasure of working with Aesop for years, integrating florals as a key element of their visual merchandising. For their 2023 'Gloam' fragrance campaign, we transformed 11 Queensland stores with immersive installations using thousands of dried Australian native flowers. The result was a sensory experience that perfectly aligned with Aesop’s ethos and aesthetic.

For Matteau’s corporate launch, we created a striking grass installation that captured the brand's relaxed, coastal vibe. Organic textures and soft-toned flannel flowers brought Matteau’s sustainable focus to life, leaving a lasting impact on their guests.

One of our favorite collaborations was with Chef Sian Redgrave for an event with Mecca and Tatcha at Soma Byron Bay. We curated Ikebana-inspired florals, placing luxurious orchids in every room of the hotel, while transforming the dining and communal spaces with thoughtfully crafted arrangements that echoed the event’s refined atmosphere.

Aesop Skincare floral commissions for fragrance campaigns in 2023 in Queensland stores. Matteau summer brand launch, Sydney 2023. Mecca x Tatcha Beauty brand experience at Soma Byron Bay 2023.

Why Brands Choose Braer

At Braer Studio, our approach to brand events is grounded in creating thoughtful, nature-inspired designs that tell a story. We don’t focus on making grand statements for the sake of spectacle—instead, we work to create installations that resonate with the brand and its audience. By blending art, nature, and design, we craft spaces that feel immersive and unforgettable.

If you’re looking for a creative partner to bring your brand’s story to life through florals, we’d love to collaborate with you.