Braer, old English 'Briar' is loosely translated to mean a number of prickly, scrambling shrubs, especially a wild rose. Braer is our brand of floristry incorporating art and design in our daily practice.
Georgia is a classically trained florist who studied in Brisbane. Georgia is also a musician in her other life and both music and flowers are passions that continue to grow. Georgia has worked for a number of prominent florists and garden shops and has worked as a freelance designer doing weddings and events solo as Bramblehaus before deciding to team up and launch Braer along side Azzmin.
Azzmin's previous experience lies in fashion and art. Previously working in management of boutiques before having children then delving into floristry as a part time assistant. Azzmin then gained experience working at the flower market in Brisbane and as a freelance florist for various designers in the lead up to conceptualising Braer.
Braer has evolved to be more than just a weekly bunch of locally grown flowers from where it first started in 2015. Together, Georgia and Azzmin have worked to explore the true meaning of Slow Flowers here in Australia lending from the example led by the US and the movement there. With such a strong passion to create something with meaning, Braer was born from years of seeing behind the scenes of the flower industry and the massive amount of imported flowers that we enjoy unknowingly here. As with the food industry, importing flowers has lead to a steep decline in the number of Australian flower growers as the cheap labor costs overseas and the lack of legislation around pesticides has made growing flowers here hard to compete with.
By appreciating the incredible beauty of flowers grown here in Australian soil and by knowing the farmers first hand we know what dedication and hard work goes into growing the best specimen to enjoy in our homes each week or for a special event, Braer has found meaning in the craziness of this consumable world. As florists we all love flowers and care about the environment. Georgia and Azzmin hope that by choosing Australian-grown always and Locally-grown wherever possible we can help to lead a trend towards questioning where your flowers are from.
Braer has expanded from starting as a studio, workspace in Mullumbimby and now a concept space in Bangalow NSW with dedicated and reliable customer service in store and online. We provide amazing flowers and gifts for all occasions as well as our range of curated objects, vessels and plants.